iCAT Precise CBCT Scanner

Imaging Sciences and Sullivan Schein's latest offering the iCAT Precise, is a medium field of view CBCT scanner with a low dose 2D pan ability.  Excellent unit and the pans were just beautiful.  I had the privilege of training an office on this unit and it went brilliant.  The Precise is such an easy machine to use.

Working with the newest CBCT scanner the i-CAT Next Generation

Installing and training on one of Imaging Sciences newest CBCT scanners, the i-CAT Next Generation.

American Academy of Implant Dentistry

My first academy meeting with the new business project.

More Kind Words from Customers

I would like to write briefly about the positive experience I have had dealing with Mr. Thornburgh. 

Though our office has yet to determine if we can move forward with a purchase, Chris has already shown himself to be incredibly knowledgeable about the entire process of replacing a pan/ceph. He took the time to explain all aspects of the process and was very well-versed on the product itself. 

His manner is both professional and friendly. When I leave a message, he returns it promptly with answers to my queries.

In this business, there are way too many people who simply do not know what they are doing and it is very frustrating from the perspective of a practice manager. Luckily, Chris is not one of those people.

To sum up, I appreciate working with such a capable vendor and would recommend him to colleagues.

Kind Words by a Customer

I just had to put down these kind words in the blog from one of my long time customers.  I love my customers.

Dear Chris,

Your way of doing what you do is Admirable.

The level of professionalism, courtesy, and knowledge cannot be surpassed.

If you say this is the Georgian way, then I will be moving there soon....

I will take the Heat too !!! 

Thanks a bunch

Dr Nabil Tabbara

The Sales Approach

by Christopher Thornburgh
with cooperation and input from Dr. John Julian

• Benefits and Value of your Product
• Build Trust with the Customer
• First Name Basis
• At First, Customer is always Right
• Buying things is Emotional
• Lead the Customer to the Correct Answer
• Take care of the Customers Immediate Needs
• Ask the Customers opinion
• Learn the Customers Personality
• Answer the Customers question with a question
• Treat the Customer Special
• Give customers hope and they will love you
• Respect the Customer
• Give the Customer Confidence
• We will find a way for the Customer to Pay for It
• We are all Customers so treat them the way you would want to be treated
• Let the Customers make choices - we only Recommend
• The Customer is not alone
• Money is the last item you talk about

We build our own knowledge and skills to a higher level than they are today
Structure and Organization is Essential

Sales Account Executive - New Project!

Working Trade Shows in Nice Places

Well it's been a hectic last 3 weeks working some trade shows which can be rewarding and completely dull at the same time. Anyone who has done trade show work knows what I am talking about. Were comfortable shoes and not just ones that look great! Ha Ha.  Buts its always a plus to do them when they are in nice places.

Lesson from Michael Jordon

Just love this quote from Michael Jordon who is one of basketballs greatest athletes.

 

 "I've failed over and over and over again in my life. And that is why I succeed."

Latest Books on the Reading List

Christopher Thornburgh Blogspot is now Mobile

Follow us **NOW** and get updates with your mobile device.  Also a new QR scan code so that you can get there even faster with your mobile phone!

New International Concourse in Atlanta is Open!

Got a chance to sneak out and look at the new international concourse at Hartsfield Jackson International airport.  It a beauty but I foundit a little on the small size.  I also visited the Sky/Crowne Club and its very nice and spacious.  Lots of light in this new concourse with huge windows everywere.

Installed and Trained with another CBCT unit!

There is alot of time and devotion to putting a CAT scan unit in properely and to get the staff and Doc confident in using it!  Another Happy Customer!

Warren Buffet's House

I was in Omaha Nebraska last weekend and had some time to kill so I decided to find Warren Buffet's house.  Not only did I find it but I turned around in his driveway.  Its very modest and not gated.  I did see a guard shack which seemed to have one way glass in it but tha'ts all....Amazing!

Things They Didn't Teach You in Business School

I want to get this book!

Like A Virgin

• By Richard Branson -
• Jun 12, 2012

• 

I didn't go to business school. But I have picked up a few ideas along the way that I'm quite sure you can't learn there anyway.
In my new book, Like a Virgin, you can discover the secrets they don’t teach you in business school too, from leadership to dealing with negativity, holidays to team-building.
Starting a business takes huge amounts of hard work and time so you had better enjoy doing it. It's the same with this book, so don't expect dry business jargon. This is about real-life experiences, usable business advice and having fun along the way.
If you want to do business Like A Virgin too, you can buy Like A Virgin from Virgin Books now.
By Richard Branson. Founder of Virgin Group

Lectured on Sleep and Airway Volume Radiology

"Discovering the volume differences in airway with multiple occlusial devices. Numbers generated by volume measurement alone do not tell us anything but the differences in 2 sets of numbers generated from the same patient with 2 different occlusial schemes does."

excerpt from my lecture

We used the Mueller technique for mimicking the collapse of the airway during a sleep apnec event. By closing the nostrils and thereby inhibiting the flow of air through the paranasal passageways we have created a collapse or created the tendency to collapse the airway in a patient."

excerpt from my lecture

Live Patient Implant Surgery Course

Participated in a 3 day 3 operations basic dental implant course.  great course and really leads well into session 2 which is also live surgery but the docs bring, plan, and operate on their own patients.
Great course and I am so glad to be able to be a part of it in the radiology aspect.

The CBCT Head and Neck Exam

Just gave a lecture on CAT scans in Head and Neck Neuromuscular dentistry. I think it went very well due to the good amount of competent questions that were ask. Interesting statement I found on the web was this "Use your Lecture with PowerPoint to teach what you know, not what you want to know!" I also saw that my name was up in lights as they had me posted on the Big Screen!

Moving and Setting-up X-Ray Equipment

Moved a 2D Tomo machine, this past week, from one practice to a completely different type of practice. The machine comes from a very laid back practice to a practice that was very stiff and the internal comradery wasn't near as good. I thought this was very interesting on how the internal dynamics were so very different in the 2 practices.  They viewed the equipment differently and they wanted different things out of it.  Both were general dentist practices.

Tips for First Class Airline Etiquette

I flew Tuesday from Atlanta to Las Vegas in First Class but notice that First Class still has the same issues that I have with passengers in coach.  I found this interesting website on how passengers should treat and behave toward each other no matter if your in First Class or Coach.

http://www.cheapoair.com/travel/travel_resources/airline-etiquette.asp