SUMMARY

· 15 years of International Dental/Medical Sales
· 15 years of work in Public Relations, Public Speaking and Lecturing
· 10 years of work in Marketing and Research
· 10 years of work in Training with Medical/Dental Equipment
· 4 years of work in Research, Development and Product Design


An accomplished sales professional and manager with experience in all phases of sales, marketing, and customer support. Noted for cultivating new business, broadening penetration, overcoming objections and obstacles, following up, and seeing product through for the customer until final outcome is achieved. Uses educational, ethical, and appropriate sales approach, emphasizing customer needs. The sales process begins with an opportunity to discover and overcome objections, to highlight a product, and to artfully persuade the client to make the decision to buy and use. I possess the self motivation, confidence, persistence, and tactics that allow me to revisit the client until the sale and successful use of the product is achieved.

Friday, May 1, 2015

Do's and Dont's of Email Marketing

A colleague recently ask me what the Do's and Dont's of Email Marketing were.  I had to say I wasnt sure so I did some research. An email account will likely get suspended if you fail to follow the guidelines below.

DON'T:
  • Personally send more than 100 emails per day
  • Personally send out more than 10 emails at a time
  • Have more than 25 emails bounce back with invalid email addresses
  • Send mass emails using the BCC field - they are considered "spam"
  • Use all caps in your subject field
  • Use exclamation points in your subject field
  • Use multiple colors, fonts, bolds, all caps, links, etc. in the body of the email
DO:
  • Send out personalized emails to your contacts in small batches, a few every day
  • Use an email service like Constant Contact, or Mail Chimp, but only if the recipients first "opted in", or agreed to receive email from us
  • Add a field to our Sales Agreements granting permission to email customers with special offers and other information; this will help build our email database
  • Keep subject lines to < 49 characters 
  • Use the HTML email we created for you (to forward in small batches - see above). Our developer is working on an email-friendly version that you can send directly from your gmail account. I'll forward to you as soon as I get it.

Posted by at No comments:
Subscribe to: Posts (Atom)