Is it really worth the big expense for small companies to have a booth at Large Conventions?
I don’t think so!
Conventions seem to be a place for large manufacturers and distributors to show their wares for other industry leaders to see and to show how well they are doing. I know that when some of our manufacturers have not shown up at conventions that they usually go to then everybody is talking about how bad they must be doing and so on. This show is also for the attendees to see as well and not necessarily to sell products at the convention itself. This doesn’t mean that personnel from the small companies should'nt go to these conventions and that’s actually my recommendation. Go to the convention and interrelate but don’t spend the sometimes astronomical sums for booth space.
Ride on the back of a larger company….Let them do the work for you…Work smarter and not harder!
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